“The moment you crack open a PBR, you’re instantly transported to a simpler place and time, where things are a little beat up and a lot less fancy. It’s the kind of place we all pine for. If only it were a place we could actually visit…”
Pabst Blue Ribbon Fans everywhere will have a chance to spend a night in a PBR inspired Motel room courtesy of a new branding platform that brings the Pabst experience to life through a limited activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans can choose to spend the night in three PBR themed rooms – Dive Bar, Arcade and Rec Room.
Each of the rooms feature carefully thought out elements that allow visitors to experience the feeling of PBR, in spaces the brand is often enjoyed including old-style game consoles, VCR movies, record player, Juke Box, Board Games, and more. The Motel is set just a short block away from the Grand Traverse West Bay, a sought out beach destination for summer vacationers.
“Once the transformations are complete, we’ll make the rooms available to book online so people across the country can experience a PBR Portal firsthand.”