The Seattle Kraken

In 2021 the NHL approached Hotopp Creative Studios with an opportunity to create a one-of-a-kind experience for the brand new NHL hockey team, The Seattle Kraken. The event would take place in Seattle on July 21st, 2021, and would be both a televised event as well as an in-person experience. The event needed to be authentically Seattle in theme to help welcome the new team to the city.